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Paid Social

Meta, TikTok and LinkedIn campaigns, from setup to reporting

Campaigns on Meta, TikTok and LinkedIn, with creatives made by our team and daily optimization on audiences we define together.

CampaignLIVE
B
your_brand
Sponsored
•••
The new collection
Gorgeous! Where can I buy? 😍
Link in bio ✓
Reach 480KEngagement 6.8%ROAS 4,2×
+94% orders in 5 months

Brands that chose us

BRITA
ibis
Smithfield România
YOKKO
ELIT
Nufarm
Next
LUCA
Vertical Entertainment
International British School of Bucharest
KitchenShop
Dinamic 92
Hello Clinic
Qmed
Sanobi
Buoni e Bravi
Terra Motors
Anvelopia
Marwin.ro
Depot 96
SaniPack
Bloom
Pepiniera Unguriu
Editura Frontiera
Carolina Design
Kids Retail Concept
Wooden Lamp Design
Propaganda
BRITA
ibis
Smithfield România
YOKKO
ELIT
Nufarm
Next
LUCA
Vertical Entertainment
International British School of Bucharest
KitchenShop
Dinamic 92
Hello Clinic
Qmed
Sanobi
Buoni e Bravi
Terra Motors
Anvelopia
Marwin.ro
Depot 96
SaniPack
Bloom
Pepiniera Unguriu
Editura Frontiera
Carolina Design
Kids Retail Concept
Wooden Lamp Design
Propaganda

What we do

Paid social services

Audiences and targeting

Demographics, interests, behaviors, lookalikes and audiences built from your data: site, CRM, interactions.

Creatives for every format

Statics, carousels, video and stories, copy included, adapted to each platform and placement.

Any campaign objective

Not just conversions: leads, engagement, reach, video views, traffic or app installs. We set the objective based on what you want to achieve.

Optimization and funnels

A/B tests, budget reallocated to what performs and staged remarketing, from first impression to order.

Case studies

Results from campaigns

Vertical Entertainment
125K

Viewers on opening weekend, through concentrated targeting across several social channels.

Cinema · film launch
KitchenShop
9.6%

Participative engagement rate, with a series of clips about Romanian culinary traditions, on Meta and TikTok.

Retail · video content
Dinamic 92
1.3K

Organic shares, with visuals built from the driver’s perspective in a winter scenario.

Auto · social
Elit
+50%

Interactions on the same budget, by redistributing the investment and content built on accumulated experience.

Food · paid social
Hello Clinic
−89%

Cost per contact — call or completed form — through budget reallocation and targeting optimization.

Medical · lead gen
Smithfield România
+35%

Brand searches on Google, supported by a CSR campaign across several communication pillars.

FMCG · CSR campaign

How we work

The first 30 days, step by step

Days 1–3

Account and creative audit

We analyze existing campaigns, audiences and creatives and show you what we keep and what we change.

You get: a map of what works and what does not
01
A/B test · creatives
CTR
1,8%
WINNER
CTR
3,4%
Comments · community
"Gorgeous! Where can I buy?"
Link in bio! We also sent you a DM with the welcome discount.
02
Week 1

Strategy and communication pillars

Audiences, messages, communication pillars and budget split across platforms.

You get: the proposed campaign plan
Weeks 2–3

Production and setup

We produce the creatives, set up targeting and fully verify tracking.

You get: campaigns ready to launch
03
Adapted per placement
Feed 1:1
Story 9:16
Feed 4:5
Live optimizationLIVE
Ad "UGC hook 02"scale +30%
Ad "static promo"paused
Budget moves to what performs
Day 30

Live, learn, scale

We optimize on data, pause what does not work and scale what does.

You get: live access to all dashboards

Platforms we work on

Facebook & Instagram TikTok LinkedIn Pinterest Snapchat X

Frequently asked questions

What clients ask us before signing

Who makes the creatives, us or you?

Our design and video team: statics, carousels, video and copy. If you already have a content team, we work with your materials and adapt them to each platform and placement.

What minimum budget makes sense on social?

It depends on objective and industry. In the first call you get an estimate for the chosen platforms and the minimum budget worth starting from.

How do you measure results?

Tracking verified before launch and a live dashboard, always on. We follow the KPIs of your chosen objective: ROAS and cost per acquisition for conversions, cost per lead, reach, engagement or video views. You see the same numbers we do.

First step

You get the campaign plan first

Tell us your objectives and budget and we come back with a concrete campaign plan. Only then do you decide if we work together.

Proposed audiences and communication angles Campaign ideas and creative directions, at macro level Budget split across platforms
Request the campaign plan
Campaign plan
What your plan contains
01Priority audiences and segments
02Communication pillars
03Creative directions at macro level
04Budget per platform and stage
05KPIs and realistic targets
Presented in a 30-minute call
built for your brand