What we do
What we do on each channel
On every medium, algorithms we built in-house automate the planning and optimization work — shorter execution times, adapted to every campaign.
TV
We choose stations and ad breaks based on your audience, negotiate the buying conditions and track airing spot by spot.
Our algorithms automatically build the plan on your KPIs — sales, not just media — within budget limits.
Radio
Stations and time slots that fit your listeners, with frequency calibrated to budget.
The same automation picks stations and time slots, balancing KPIs against costs.
Out-of-Home
Billboards, transit and airports. We map traffic and demographics, then choose the locations together.
Locations are filtered automatically by traffic, visibility and your sales areas, with verified installation.
Print and magazines
Ads in the magazines and newspapers where your audience is.
Publications are compared from several angles, and the position and format of the ad are negotiated.
How we work
Four steps, from brief to report
Discussion and audience
We clarify objectives, audience and areas. Together we see what expectations are realistic for your budget.
Plan and negotiation
Automated planning proposes the mix and the spot-by-spot selection; together we choose the right variant and negotiate the rates.
Booking and trafficking
We lock in the spaces at the negotiated rates and prepare the materials in the format each broadcaster requires.
Measurement and optimization
We track airings, brand searches, your internal business KPIs and traffic during the campaign, and reallocate where we see potential.