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Strategic Consulting

Audit, strategy and marketing plan

An honest diagnosis, well-argued priorities and a roadmap your team, we, or another agency can execute.

Strategy · annual planACTIVE
Growth plan · 12 monthsdraft 3
Q1Foundation: measurement
Q2Scale channels
Q3New markets
Q4Optimize mix
Board approved ✓
CAC −20%+2 validated channelsFocus: profit
From audit to plan

What we do

How we can help

Annual media strategy

The channel mix and budgets for a full year: where you invest, how much and in what order.

Launch plans

Concrete launch plans: channels, timing, budget and how we measure results.

Media audit and ad account review

An analysis of budgets, creatives and funnel, with a plan for the next 3 / 12 months.

Measurement and KPIs

We define the KPIs, targets and reporting rhythm, so decisions share a common base.

Custom trainings

Hands-on sessions for your team: ad platforms, measurement, AI in marketing, worked directly on your accounts.

Process optimization

We rebuild the flow between teams and agencies: briefs, approvals, reporting. 

How we work

From the first call to a clear plan

Step 1

Discovery

Conversations with your team, a data and account audit, a map of the competition and the market.

You get: the initial diagnosis
01
DIAGNOSIS
80% of budget goes to a single channel
Measurement double-counts conversions
Existing customers, no loyalty program
Priority #1
"Fix the tracking before you raise the budget. Otherwise you are optimizing on wrong numbers."
Effort: mediumImpact: high
02
Step 2

Diagnosis

We draw the line: the real problems, the opportunities and the growth levers.

You get: the list of priorities
Step 3

The strategy

We build the channel mix and the 12-month activation plan, with budgets.

You get: the complete strategy
03
Roadmap · 12 months
Q1Foundation: measurement and channel mix
Q2Scale on validated channels
Q3Expansion: new markets and segments
Q4Optimize mix and budgets
Execution plan
Channels and budgets, per quarter
KPIs and targets per channel
Reporting rhythm
Review together, at 90 days
Step 4

Handover or execution

We hand the plan to your team or execute it ourselves, with clear KPIs and a quarterly review.

You get: the roadmap + quarterly KPIs
First step

Book a strategy call

We look at your business together: context, numbers and where we see the biggest growth potential.

The growth priorities An assessment of your current budgets Next steps, with or without us
Book the call
Call agenda
How the call goes
01Your context and objectives
02The key numbers, in short
03Where we see the biggest potential
04The priorities, as we see them
05Next steps, if they make sense
Online or at your office, as you prefer
Let’s talk